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searchi/docs/BRAND.md
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brand: document searchi identity and add reusable logo masters
2026-10-12 17:32:56 +02:00

2.3 KiB

searchi identity

Approved direction, 2026-10-12: lowercase searchi. Positioning: a fast, private, cross-platform desktop search application. Tagline: Find what matters. Locally.

Token Value Use
Brand blue #2563FF Mark, focus, primary action, selection accents
Dark #0B0F14 Dark base and dark wordmark
Light #F8FAFC Light base and reversed wordmark
Typography Inter / Geist Locally bundled UI font; system fallback
Style Flat, geometric, minimal Restrained surfaces and clear hierarchy

The S-shaped search symbol is the recognizable identity. Reuse the master assets from assets/brand rather than approximating the mark with text or a search glyph. Use a symbol-only icon at small sizes; pair it with the lowercase wordmark when space permits. Keep clear space, preserve proportions, and avoid decorative gradients, shadows inside the mark, or stretching. OS icon masks and window materials may add platform-specific presentation around the flat identity.

Desktop direction

The user selected the first search-and-preview concept and requested a mix with Raycast: compact, keyboard-first search with a grouped result list on the left and a readable passage preview on the right. Search is dominant; settings, filters, and model details use progressive disclosure. Use native window chrome, dialogs, theme behavior, and platform shortcut labels.

Apply brief selection/preview transitions without delaying retrieval or input. Respect reduced motion and forced colors. Preserve focus, selection, and scroll when semantic results arrive. Preview only real extracted content and supported locations; do not fabricate document pages, confidence percentages, or metadata.

Distribution and copy

Use the same master icon for Tauri app icons and repository avatar. The wordmark and symbol can also be reused on a future website; no website publication is authorized by adding these assets. CLI output remains readable plain text with the lowercase searchi name, without mandatory color or ASCII logo art.

The brand board's example searchi winter.pdf is illustrative. Documentation must show the actual supported CLI syntax. Model downloads require networking; file extraction, inference, and search remain local. Never turn visual marketing copy into unsupported performance or production-readiness claims.