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# searchi identity
Approved direction, 2026-10-12: lowercase **searchi**. Positioning: a fast,
private, cross-platform desktop search application. Tagline:
**Find what matters. Locally.**
| Token | Value | Use |
| --- | --- | --- |
| Brand blue | `#2563FF` | Mark, focus, primary action, selection accents |
| Dark | `#0B0F14` | Dark base and dark wordmark |
| Light | `#F8FAFC` | Light base and reversed wordmark |
| Typography | Inter / Geist | Locally bundled UI font; system fallback |
| Style | Flat, geometric, minimal | Restrained surfaces and clear hierarchy |
The S-shaped search symbol is the recognizable identity. Reuse the master assets
from assets/brand rather than approximating the mark with text or a search glyph.
Use a symbol-only icon at small sizes; pair it with the lowercase wordmark when
space permits. Keep clear space, preserve proportions, and avoid decorative
gradients, shadows inside the mark, or stretching. OS icon masks and window
materials may add platform-specific presentation around the flat identity.
## Desktop direction
The user selected the first search-and-preview concept and requested a mix with
Raycast: compact, keyboard-first search with a grouped result list on the left
and a readable passage preview on the right. Search is dominant; settings,
filters, and model details use progressive disclosure. Use native window chrome,
dialogs, theme behavior, and platform shortcut labels.
The selected screenshot is retained at [assets/design/search-reference.jpg](../assets/design/search-reference.jpg).
Apply brief selection/preview transitions without delaying retrieval or input.
Respect reduced motion and forced colors. Preserve focus, selection, and scroll
when semantic results arrive. Preview only real extracted content and supported
locations; do not fabricate document pages, confidence percentages, or metadata.
## Distribution and copy
Use the same master icon for Tauri app icons and repository avatar. The wordmark
and symbol can also be reused on a future website; no website publication is
authorized by adding these assets. CLI output remains readable plain text with
the lowercase searchi name, without mandatory color or ASCII logo art.
The brand board's example `searchi winter.pdf` is illustrative. Documentation
must show the actual supported CLI syntax. Model downloads require networking;
file extraction, inference, and search remain local. Never turn visual marketing
copy into unsupported performance or production-readiness claims.
## Window materials
Appearance settings offer Solid, Glass and Frosted glass, with a bounded
70–100% tint-strength control (90% by default). Frosted glass layers an extra
35% milk tint beneath that control; Glass has the lighter direct tint. Both
currently share Windows native acrylic blur. Native compositor effects expose and soften
the actual desktop; CSS transparency alone cannot blur other windows. If the
platform cannot apply its native effect, use an honest opaque fallback. Forced
colors always make the shell opaque while retaining the saved preference.
Search input, results, previews and settings keep their opaque reading surfaces;
never lower text opacity or introduce decorative wallpaper simulations.
Native acrylic currently requires Windows 11 22H2 or later with a compatible
compositor and system transparency settings. macOS, Linux and older Windows
currently use opaque fallback. Native material appearance and compositor
performance still need actual OS validation.